On the morning of 17, the 2010 national marketing conference of Wenzhou Jidda Shoes Co., Ltd. opened the curtain. The chairman of the company, Yu Jinhua, made a work report entitled "striving for strength and making great efforts to achieve the new leap forward". The report clearly defined the marketing goal of Gil's new year's Eve to finish the "876 charge plan" and "258 sword project".

    　余進華稱，去年6月，吉爾達開始實施聲勢浩大的金網(wǎng)工程，目的是為營銷重心向終端下沉，使渠道扁平化，實現(xiàn)廠商、代理商、終端加盟商利益三位一體，提高整體渠道的增值能力。

　　目前，金網(wǎng)工程已經(jīng)取得了階段性成果，也驗證了吉爾達決勝終端的策略的正確。面對新形勢，為了使金網(wǎng)工程在后危機時代取得新的勝利，今年，吉爾達制定了“876沖鋒計劃”：即力爭開拓成功8家年銷售額超過300萬的旗艦專賣店，完成在二線市場新開70家雙門面專賣店的拓展任務(wù) 確保新開600家專賣店的任務(wù)的完成。

According to the report, Jill has decided to implement the "258 bright sword project" this year through multiple arguments, that is, to create two branches with a performance of more than 50 million; 5 successful breakthroughs of 20 million branches have been built; and the number of exclusive stores owned by the branch companies has reached 800.

Through the effective promotion of the project of "258 bright sword", we can find out the suitable profit model of Jill, and enhance the sales efficiency and the overall performance of the existing channel.

For the realization of this

Yu Jinhua is confident that he will face danger and opportunity in the post crisis era.

The trend of reshuffling industry caused by the crisis is inevitable. Jill must seize the opportunity, win the opportunity, grasp business opportunities, and control the "three carriages" of "changing mechanism, leveraging market and leaping development", so as to realize the new year's marketing target set by the company.