1. change your mind and become a prosperous market.

Haier chairman Zhang Ruimin once said, "there is no off-season market, only the idea of off-season."

If an enterprise wants to improve its performance in the off-season, first of all, we must change the concept of business operation and establish a sense of "no off-season sales". Only by thinking, can we have a way out and do the same in the market.

2. customer communication, risk shifting

When enterprises close to the off-season in the peak season, we must pay attention to communication with customers, do pre sale settlement and follow-up sales services for old customers, liquidate customers' rebates or bonuses, avoid customers' doubts about enterprises, and do well in follow-up sales and service work.

In the off-season, the volume of customers' demand is generally small. Enterprises should treat them equally and do well in delivery service.

3., strengthen the incentive for salesmen.

Business personnel are the main body of enterprises to do the market. The arrival of the off-season and the sharp drop in business volume often make many salesmen lack enthusiasm for work, resulting in lazy psychology and no spirit to open up the market.

If an enterprise wants to improve its performance in the off-season, it must encourage more business people and encourage its initiative and creativity.

The off-season is actually a good opportunity for training. At this stage, some strategies that dare not take the experiment in the busy season can be used to test the effect. At the same time, enterprises should emancipate their minds in the formulation of marketing strategies. The market demand is not strong, and marketing should be new and strange.