Marketing fable An island country without shoes

There is a family. Footwear manufacturing company We have sent two salesmen to explore the market. We call it a and B. They are full of confidence and hope to create a good market situation.

One day, they came to an island country in the South Pacific. This is a place rarely touched with the outside world, and they were surprised to find that no one in the island country wore shoes. From the king to the poor, from the village girl to the lady, no one wore shoes.

A: "God, no one here wears shoes. They don't wear shoes at all. How can we sell our shoes to them? There's no market at all. Let's go back tomorrow!"

B said, "great! People don't wear shoes here. What a big market! I will not only go back, but also move my family here. I will stay here for a long time."

So, a left, and B stayed.

A year later, the residents of the island country wore shoes.

Revelation:

This is Marketing circles A fable known to everyone is used by countless marketing courses. It warns us that we should have a market vision, rather than complain about the difficulty of developing the market. In fact, in many cases, the new market is in front of you, but you need to know how to find this market opportunity.