The Zhejiang provincial credit commission has recently announced the first batch of international brand experimental units in the industrial cluster area. The "Wenzhou (International) shoes capital" has been selected as the demonstration zone of Wenzhou footwear industry cluster, and has been selected with 5 other demonstration areas in our province.

Since 2009, Zhejiang has selected a number of economically developed counties (cities and districts) as a demonstration point for cultivating modern industrial clusters. Through innovation and practice, we have explored new paths and new experiences for the spanformation and upgrading of manufacturing industry in the province. Yueqing's industrial electric industrial cluster, Ruian automobile and motorcycle industrial cluster, Wenzhou shoe industrial cluster, Yongjia pump and valve. Industrial Cluster And so on, the four industrial clusters become the "new sample" of the massive economic spanformation in the whole province. On this basis, our province has identified and announced the first batch of pilot units of the international brands of industrial clusters in the province.

It is reported that for the first batch of experimental units of the international brands of industrial clusters, the provincial departments concerned will increase guidance, service and support, follow up the pilot projects, implement various supporting policies and increase funds. support Intensity.

The lump economy has been the most notable part of the development of the "Wenzhou model". Starting from the 80s and 90s of last century, Wenzhou started with "light and small", and gradually formed the massive economic characteristics of "small product market, small capital agglomeration, small enterprise cooperation and small industry scale". According to the relevant person in charge of the Municipal Commission, according to the spanformation from the provincial government and the provincial government to the modern industrial cluster upgrade And the overall deployment of the "brand big province" construction, the next step will be the establishment of the regional international brand creation as the starting point, the establishment of the planning, the establishment of the brand economy and the increase of policy support, so as to form a positive interaction development of cluster brand, enterprise brand and product brand. pattern 。

The "Wenzhou (International) shoes capital" Zhejiang regional brand logo was approved for use in 2009. In August this year, the first batch of 59 foreign trade announced by the Ministry of Commerce Transformation Upgrading the list of publicity bases for professional demonstration bases is the top of the Wenzhou footwear base.