Terminal sales It is the lifeblood foundation for every enterprise to develop in a healthy and healthy way. In 2009, in the context of the financial crisis, enterprises attached importance to their terminal stores. The value of salesmen who had been fighting for the survival and development of enterprises in the front line has been comprehensively reassessed. The conclusion is: they are very important. Among these salesmen, the shop manager who takes charge of shop management, staff training and sales distribution has become an indispensable "key Mr." in every enterprise and brand.

What about He Guizhi?

First, Shopowner There will be more "quality". With China Clothing brand With the development of the industry, the veterans have paid more attention to the building of brand culture, and the shops that are set up at the consumer terminals are the first places to promote these cultures. Therefore, at present, many garment enterprises attach great importance to shop floor training. From basic business skills to higher level ideas, managers have gradually grown from the original "selling part-time shop" to a sales, display, training and team building work.

Secondly, the store manager will have more "power". Nowadays, more and more practitioners begin to agree that "manager is the rudiment of operators". If a business operator is a manager of a building, every manager of the terminal is the manager of every house in the building. In every house, the enterprise gives the manager the absolute power of management and leadership, so large as the personnel deployment and the control of goods, the store manager is actually carrying out "power" which is not very different from the business operator in a relatively small space.

Third, store owners will increasingly have "resources". A financial crisis made Chinese clothing enterprises more deeply aware of the strength of brands. In the process of building the brand, the consumer terminal will play a decisive role, and the store manager is the first person to gather resources at the terminal. The maintenance of VIP customers and the development of new customers enable every manager to have a considerable amount of effective resources to boost brand development. In foreign countries, the VIP resources of the store manager have the right to confidentiality for the company as their top secret. Although this is unthinkable in China, it is self-evident that the managers of these resources can master these resources.

Therefore, we have reason to believe that the store manager will become a "new nobility" in China's clothing industry. And the aristocracy of this group can also reflect the further maturity of China's clothing brand from the level.