At the end of the year, look back at Shenzhen last winter.

Clothing Co., Ltd. in the brand internationalization of the road to explore the whole garment industry.

In a dialogue with the high standard forum led by the joint NetEase of the China Clothing Industry Association, Yan Xiaoqian systematically expounded the international concept, strategy and resources integration that he had consistently adhered to in the global industrial chain for 18 years.

It is believed that brand internationalization is not only a manifestation of national comprehensive strength, but also an important way to enhance the competitiveness of enterprises.

Therefore, it is undoubtedly the only way for China's clothing brand to develop in competition and develop actively in competition.

The strategic layout of KALTENDIN brand's brand internationalization is gradually completed under the background of globalization and international competition.

According to the introduction, as the explorer of Chinese clothing brand internationalization, KALTENDIN card Dun began to set up the core strategic objective of brand development in 1993, and tried to integrate the advantageous resources globally.

Today, KALTENDIN card Dan ton has built a global selection of raw materials to fabric suppliers, to order processing plants, design process, and then to the terminal space display of the complete industrial chain.

It can be said that internationalization is the core value of KALTENDIN's brand. The "made in China and world cooperation" is the brand standard of KALTENDIN brand.

Experts believe that the successful experience of KALTENDIN card Dun shows that Chinese garment enterprises can achieve internationalization of operations, internationalization of production, internationalization of sales, internationalization of financing, internationalization of services and internationalization of talents.

At the same time, China

Enterprises can fully have an international perspective, in order to conform to international practices and trends, to effectively allocate resources around the world.