< p > in people's impression, as long as a long vacation is, "a href=" http://sjfzxm.com/news/index_s.asp "> department store < /a > Sales blowout occurs, but in fact, the sales figures for long holidays in recent years are shrinking. For more than three days of holidays, the number of people traveling around and short trips will increase, and department stores will be in decline. More than five days of vacation, National Tourism and overseas tourism warming will make sales even weaker. < /p >
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< p > compared with the rapid development of outdoor consumption, the outdoor market of < a href= "http://sjfzxm.com/news/index_s.asp" > Wuhan < /a > can not satisfy people's needs. In 2013, only a few shopping malls in Wuhan had a small number of outdoor low-end brands. The head of Wuhan square said that the real outdoor enthusiasts are not afraid of expensive pursuit, such as the ten thousand yuan a href= "http://sjfzxm.com/news/index_s.asp", the outfit of down suit, the /a clothing of more than 7000 yuan, the 3000 yuan a href= "http://sjfzxm.com/news/ index_s.asp", the outdoor shoes "/a" and so on. It is reported that the outdoor category of Wuhan Plaza is growing by over 30% per year, and the growth rate of this year's 1-7 months is 79%. < /p >
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< p > in the face of this form, Wuhan Plaza will introduce the exhibition mode into department stores, retain its professionalism, enhance its fineness, and complete the concept of consumption culture and lifestyle, which can gather popularity and bring benefits to itself. This is the latest marketing tool for a href= "http://sjfzxm.com/news/index_s.asp" > Wuhan square < /a > to break through the "price war". < /p >
< p > Xiaobian believes that in a variety of channels, the limited resources of the "a href=" http://sjfzxm.com/news/index_s.asp "shopping mall channel < /a" will someday become the bottleneck of brand development, and the monopoly system will become a form of penetration into the outdoor brand channel sooner or later. However, after seeing the consequences of excessive expansion of traditional sports goods monopoly channels, outdoor brands will be more cautious in expanding channels. < /p >
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The establishment of a new benign channel form is also a long-term consideration for the channel merchants. < p > > the most important thing is whether the enterprises and brands themselves need to strengthen the development of the terminal retail management system and commodity system in the transitional stage of the shopping mall channel or the monopoly system. < /p >