< p > < strong > > First: the emperor is far away from the mountain, the management of the franchisee is not in place. < /strong > < /p >

< p > did not form < a href= "//m.pmae.cn/news/index_c.asp" > system < /a >, when the number of franchisees was small, it could still cope with the phenomenon. The number of franchisees appeared to be a bottleneck in management. Brand operators were busy communicating every day, and could not attend to other links.

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< p > solution: < /p >

< p > > now a href= "//m.pmae.cn/news/index_c.asp" > brand management < /a >, the formulation of rules is no longer a problem. As mentioned earlier, there are many books that are franchised in the market. The key is that brand operators should attach importance to the understanding of the rules of franchising.

On the other hand, the rational use of joining management talents is also the key to the rulemaking process. Because of the rapid development and long time of the brand franchisees in Shenzhen, there are quite a lot of talents in the market, but whether the operators are required to recruit managerial talents is a problem.

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< p > < strong > Second: terminal management has not established system < /strong > < /p >.

< p > < a href= > //m.pmae.cn/news/index_c.asp > brand clothing franchisee < /a > management. There are many kinds of management methods and rules in many books. Wang just referred to two important management matters related to clothing brand franchise management: < /p >

< p > 1, operation technology instruction and training < /p >

< p > franchisees must be trained according to their mature and easy to use mode, so as to master a complete set of operation management technology and management mode.

But now Shenzhen's clothing brand enterprises, including well-known brands, do not have their own terminal management system and training team, such as trainers, supervisors, exhibitions, store management manuals, etc. this kind of brand is generally a problem, which is that the terminal stores can not reach the sales volume, the brand tension is not enough, the selling magnetism is not enough, the quality and ability of the guides are not enough, the running list phenomenon is widespread. This not only affects the sales volume of franchisees and brand enterprises, but also more importantly, the brand value word-of-mouth is difficult to form, leading to the difficulty of upgrading the product value, and ultimately affecting the profitability of enterprises.

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< p > 2, continuous assistance and guidance < /p >

< p > (1) brand enterprises appoint experienced supervisors to visit the franchisees regularly, do substantive support, correct the bad practices of the franchisees, guide and solve the operational problems on the spot.

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< p > (2) maintain effective communication between headquarters and franchisees.

For example, regular reports and information feedback, many brands now even have difficulty reporting regularly. This is the problem that franchisees have not received training and terminals have no management system and system.

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< p > (3) advertising and brand image support.

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< p > provide timely new products and new ways to improve performance.

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< p > (4) to help brand clothing stores to enter into business plans and improve business performance, and conduct effective market and business analysis.

Some enterprises currently use the POS system because of the non industry statistical characteristics, which results in the statistics, such as the categories, styles, code ratios, color ratios, regional differences, ranking, cumulative forecasts and other important data of products after sales. It is difficult for statistical analysis of these systems. These POS systems not only have little impact on the sales departments and production orders, but instead, the statistics department makes a thick report to the operators.

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