< p > a grain of wheat has three destinies: one is to wear the flour, to be consumed by people, to realize its own value; the two is to sow new grain and create new value as a seed; three, because of improper storage, moldy degeneration and loss of its value. < /p >
< p > in other words, wheat is well managed, it will create value for mankind; if management is bad, it will lose its value and even bring negative value. The same is true of customers. If the franchisee is well managed, customers will become their loyal a href= "//m.pmae.cn/news/index_c.asp" > consumer < /a >; if the management is not good, they will lose a lot and affect other customers. Click here to see more business information. < /p >
< p > customer files include basic information, transaction status and credit ability of customers. This is also an important information for franchisees to manage and track. Careful analysis of customer files will reveal their preferences, vision and purchasing power, so that they can better recommend goods and services to them. < /p >
< p > developing a < a href= "//m.pmae.cn/news/index_c.asp" > new customer < /a > is 6 times the cost of developing an old customer, so retaining old customers is the basis for franchisees to survive. It is an effective way to improve after-sales service and strengthen communication with customers. At the same time, franchisees can repay their old members in a timely manner through members' preferential activities, so as to improve customer satisfaction and loyalty. < /p >
< p > in order to open up the market and tap new customers, franchisees can adopt a variety of business methods for marketing. For example, the joint operation law: it can form a joint venture with the nearby a href= "//m.pmae.cn/news/index_c.asp" > the commercial organization < /a >, such as cafes, cinemas, Internet cafes and so on. For example, buying a prescribed commodity will probably get a movie ticket. < /p >
< p > franchisees have a very delicate relationship with their affiliate headquarters. They are closely related to each other and have their own interests. Therefore, there will be some conflicts between franchisees and headquarters. Franchisees often complain about bureaucracy in their headquarters. They only know how to command blindly and lack a clear understanding of the actual situation. Headquarters will also think that the franchisees are self centred and independent, and do not support or cooperate with headquarters. < /p >
< p > this often occurs because franchisees are more or less suspicious or inconsistent with the company's policies, or at least remain vigilant. Therefore, when the franchisee chooses to join the headquarters, they should invest a lot of energy to investigate. Once they succeed, they should take the mentality of "create a win-win situation" and actively cooperate with the headquarters. < /p >