First, the goal of enterprise financial management is diversified.

In the old economic era, the ownership of an enterprise belongs to the owner of equity capital, that is, all shareholders. The goal of enterprise financial management is to maximize the wealth of shareholders, and the work of employees is compensated through the form of wages. In the new economic era, enterprises should pay attention to the principle of people-oriented. The goal of enterprise financial management should not exclude the interests of employees.

Enterprises must rely on staff Only by creating innovative labor can we survive and develop. The labor of employees is no longer the main form of repetitive labor in the industrial economic society. Therefore, enterprises in the new era must take the maximization of employees' interests into their financial management objectives.

At the same time, for groups such as creditors, customers, suppliers, the public, potential investors, governments and strategic partners that meet closely the needs of these groups, it is also an integral part of the financial management objectives of enterprises. It is guided by cost effectiveness, and its purpose is to maintain a good reputation of enterprises, or to obtain a business license, so as to achieve higher returns for enterprises.

New era enterprise financial management The goal of enterprise financial management in the era of target industrial economy is not to negate the original goal, but also to diversify the financial management objectives of enterprises.

　 Two, enterprise financial management means first evolution.

With the coming of the new economy, the financial management of enterprises is further informationalized and digitalized. Computer technology, especially network technology, is widely used in financial management. Such as: MIS (Management Information System) is increasingly widely used in financial management, it can be based on established principles, as long as each financial and financial plans and other data after the input. data base We can make use of the financial management information system to make regular decisions and practice, make financial management tend to be strict, eliminate most of the human interference factors, reduce the randomness of management, and provide a basis for unconventional financial decisions.

The application of MIS in financial management contributes to the optimization and simplification of financial management. The application of network technology, such as establishing a local area network in the company, can enable company managers to keep financial management without leaving home, especially for large group companies, which can realize remote financial management through the Internet.

Of course, there are also technologies such as system modeling and simulation, strategic information system, etc., which can also be applied to financial management. These technologies are conducive to achieving high efficiency, flexibility and intelligent financial management.

　 Three, enterprise financial management object cross

In the era of industrial economy, financial management has always emphasized the clear distinction between power and responsibility, and it is a straight line management.

With the coming of the new economy, the division of labor in the society is further refined. It is necessary to further strengthen teamwork and knowledge sharing. Therefore, in the new economic era, in order to better adapt to the development of society and economy, the financial management boundary of financial management is "permeable" or "semi permeable" in the new economic era. Financial management is not only a matter of exclusive financial departments, but also needs to take the whole enterprise as a unit, rather than a simple financial department as a unit. This kind of whole across the original functional units, its composition can be a financial combination of horizontal functional departments, or a small group of financial departments of vertical functional departments, and it can be coordinated by other departments.

The object of financial management even takes into account the customers, suppliers and other talents who are in keeping with the interests of enterprises. Cross management can not only fully tap the financial potential of enterprises, but also make full use of the advantages and disadvantages of financial management related to their own units.