< p > usually, the clothing company will determine the amount of tasks for the new year to an agent or dealer every year. That is to say, it is necessary to set enough quota for the task. However, such a task amount, the agent is subjected to enormous operating pressure and inventory risk, especially men's dealers such problems and hidden dangers have gradually emerged.

According to the data analysis of the men's clothing agents I have served, the annual stock rate of marketing has almost reached 35%, and most of the agents' inventory is about 50%. In the face of such a business situation, agents have to accept the new annual target growth rate of 10%-20% in every new year. This vicious cycle has great potential risks to Brand Company or agents.

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< p > the above paragraph is about the total quantity control in the order meeting. There is an agent saying that I want to control the total amount, but the company has already given me an index, that is, I have to make enough of these quantities and there is no way to control them.

What are we going to do in the face of such a problem? < /p >

< p > < strong > first of all, we need to make a careful classification analysis of our shop's < a href= "//m.pmae.cn/news/index_c.asp" > actual sales < /a > < /strong > /p >

< p > according to the actual sales situation of the shops, we should pay close attention to the commodity category analysis. What we should pay attention to is whether the marketing condition of last year is in a profitable State, a flat state or a loss state. If it is a profitable State, then we have to increase the space of last year's marketing data. If so, what aspects of growth will be shown? What is the growth space of all aspects? This data standard is the first prediction index of total volume control in the new year, but it is not perfect yet, and it needs two times of index prediction adjustment.

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< p > if we think that last year's marketing situation is at a level, then we have to see how much the inventory ratio has reached last year. What is the total effective inventory of these inventory commodities?

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< p > If our marketing situation is at a loss last year, we will have to calculate the balance of store marketing, but we should also consider the factors such as inventory rate, discount rate and opportunity loss of commodity management.

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< p > < strong >, and then analyze the real situation of the breakeven point of our shop < /strong > < /p >

＜p＞　　通常我們在做店鋪盈虧平衡點(diǎn)計算的時候，有兩個關(guān)鍵的指標(biāo)我們通常都是模糊的，一個是平均折扣率，還有一個就是庫存率，通常我們的老板們總是認(rèn)為自己的平均銷售折扣控制得很好，但經(jīng)過去年的營銷數(shù)據(jù)計算之后，發(fā)現(xiàn)公司給提供的口頭平均銷售率往往比實際的平均銷售折扣要高出很多，甚至很多老板一味地追求高的銷售額，但忽略了折扣的控制，導(dǎo)致很多商品的銷售是不賺錢的，甚至是虧損銷售，但一味地督促終端店鋪提升＜a href="//m.pmae.cn/news/index_c.asp"＞銷售額＜/a＞，在某種角度來說只是清理商品的策略，并不是賺錢的策略;至于庫存率，通常老板們幾乎不承認(rèn)自己有巨大的庫存量，往往這種羞澀，就帶給我們的確是越來越大的資金占用以及庫存成本的損失，所以在做店鋪盈虧平衡計算的時候，正確并且客觀的提供庫存率，是我們對第

One of the most important tasks of forecasting store demand in two is also an important work to reduce inventory pressure.

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< p > < strong > next important point is to carry out commodity management < a href= "//m.pmae.cn/news/index_c.asp" > opportunity loss < /a > analysis < /strong > /p >

< p > a very simple example. Last year, our total sales volume was 10 million. When we were making the total purchase plan this year, we did not purchase goods according to the 10 million index. Even though our total quantity this year increased by 20% on the basis of last year's total, that is 12 million, but where did the 2 million increase? At this time, we will calculate how many sales we lost in the sales process last year due to improper commodity management.

The number of goods sold in the future is not assured, and the number of goods that are out of stock, the sales lost in the course of sales, the sales lost by the sale of goods, and the sales lost due to the improper allocation of goods between shops, and so on, are all opportunities for loss of merchandise management. Please do not belittle these opportunity losses. We can use scientific methods and formulas to effectively calculate the loss of these parts in the past year, and how much he has accounted for in our annual sales. Then we will restore these missing sales losses according to the category to last year's sales analysis, and come up with a new total quantity, which will be a key index for controlling the total quantity of orders this year. For example, when purchasing

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