Vigorously develop Group buying business

During holidays, products such as thermal underwear, sweater, down jacket, suit and children's clothing are all suitable for developing group buying business. Many large clothing dealers have certain connections in the locality. They can make full use of these relations to carry out group buying business, because clothes are necessities of life, so there must be a group buying market. Group buying can produce bulk sales, which is helpful to clean up inventory.

On the eve of the Spring Festival, a down jacket dealer expanded three group buying businesses through the relationship. Altogether, the group purchased 1200 pieces of down clothing. Because the shipment price was relatively low, besides the public relations investment, basically no profit was generated, but the 1200 group purchase products immediately recovered the about 100000 yuan cash for him.

　　 Looking for special Distribution channel

When the existing sales channels are not enough and can not digest inventory, we can consider whether there are other forms of sales channels for target consumer groups.

It is understood that a dealer friend in Nanjing once had more than ten thousand sets of famous brand sportswear stocks. After the industry reminded and planned, the dealer found a way. There are many colleges and universities in Nanjing, and college students are obviously the main consumers of sportswear, but many students can not afford brand name sportswear because of economic problems. The dealer contacted more than 10 schools to sell sportswear to school students at a price lower than the market retail price of 30%, while giving 10% commission to each person in charge of sports. 3 months later, more than 7000 sets of sportswear were handled by more than 10 universities.

There are also some companies that specializes in acquiring stock products, setting up professional stores to sell inventory products, and dealers may also consider working with these companies.

　　 use Inventory To exchange advertisements

There is no doubt that advertising can definitely bring some benefits to dealers, and dealers can often get advertising support from manufacturers. Even a lot of media advertisements can be filled with goods in the course of operation.

Many advertising companies often buy some media sessions in order to get price advantage, and then change hands. But at that time, when there was no time to go out in time, advertising companies often agreed that businesses would use part or all of their products to fill advertising fees in order to recover costs, while advertising agencies could obtain products as public relations gifts or welfare products of the company to distribute to employees. It's not just advertising agencies, but some media are also willing to exchange some surplus advertising sessions for practical products.