< p > any enterprise should know clearly when making marketing strategy. The fundamental change of marketing lies in the change of consumption demand, and the change of consumption demand is directly reflected in the change of sales channel. Different channels reflect different sales terminals, which represent different shopping places, corresponding to different consumption groups and different consumption habits. < /p >
< p > there is a reason for any kind of sales channel, which can complement each other, absorb new consumption groups and meet new consumption needs. When the traditional clothing brand enterprises enter the field of non store sales, the conflict of interests between traditional sales channels and shop sales channels must be solved. < /p >
< p > from the perspective of the current "a href=" http:// m.pmae.cn/news/index_c.asp "brand" /a "clothing enterprises, we need to clarify the new a sales href= http:// m.pmae.cn/news/index_c.asp m.pmae.cn/news/index_c.asp, which is the potential consumer group or the existing old customers. < /p >
< p > taking network sales as an example, attracting new consumers of Internet users should be the starting point for brand clothing enterprises to test the sales channels without shops. < /p >
< p > if every new consumer who has no shop sales means reducing the actual consumer of an existing entity < a href= "http:// m.pmae.cn/news/index_c.asp" > store /a >, the direct consequence is likely to be the loss of customer groups and the increase of operating pressure in the entity stores. < /p >
< p > this kind of "left-handed right hand" and the result of this change will not be the original intention of every brand clothing enterprise without shop sales. < /p >
< p > related links: < /p >
< p > no shop sales are not simply relying on various technical means such as telephone, television, network, mail and so on. After these technical means, it is the overall operation mode of non store sales, including brand operation, product combination, online promotion, customer service, logistics and distribution. < /p >
< p > the trust level of brand, the richness of product variety, the effectiveness of promotion, the meticulous degree of service and the quality approval degree of goods are all the foundation for the existence of no store sales. < /p >
< p > especially the degree of brand trust is the biggest obstacle to store sales compared with physical stores, and is also the lifeblood of the success of non store sales. Taking Internet sales as an example, the power of Internet users' word of mouth is extremely powerful. The so-called "word of mouth is also word-of-mouth", any operation link problems, the network will quickly and comprehensively enlarge the discontent of consumers, and the basis for the survival of online sales companies -- brand reputation will vanish in an instant. < /p >