The Prospect Provides A Bright Prospect For The Shopping Guide.
Shopping guide personnel are the front-line staff of enterprises, and also the lowest level employees of enterprises. They are faced with the consumers' fastidious criticism and the direct pressure from the enterprises themselves and the competition from the same industry.
Enterprises will adjust their promoters at any time because of the needs of strategy and peak season.
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In the past few years, when sales promotion was still new, because the demand of the market was not satisfied, the guide buyers were often easy to recruit. At that time, the guide buyers were generally not too high in quality because of lack of competition, so the enterprises did not treat the promoters as a real member of the enterprise.
Until the intensification of competition and the increasingly difficult market, the competition level has further escalated. Shopping guide has also become an indispensable part of the market competition. At this time, excellent guide buyers have become scarce resources in the market. Not only are they difficult to recruit, they are also not able to retain themselves for a long time.
stay
Human resources
There are three ways to keep people in management: first, to keep people in business, to enable employees to develop with the development of enterprises; two, to treat and retain people, to provide employees with better pay than their competitors; three, to retain feelings, so that employees can feel the warmth of the team in their work, and have an inseparable feeling for the enterprises; and these three ways, especially the retention of employees, is the best way to make an employee's heart moved.
Therefore, for a salesperson, it is the most attractive job for an enterprise to work steadily and develop continuously with this job and upgrade its position.
When we enter the company, we have to teach them a vision of future development and help them to plan their career after working for a while.
Some people may say that a small shopping guide can have any career planning. Wrong! As long as soldiers want to be general!
We divide the shopping guide into four levels: the four level shopping guide is generally a novice, after entering the company, they will arrange the internship first, follow the excellent shopping guide to run the field, learn their shopping experience, such a guide member's salary is also the lowest, generally only take the basic internship salary, and the three level shopping guide can usually complete their own work independently, including product introduction, store communication, frequent customers and so on.
VIP customer
And so on.
這個(gè)級(jí)別的導(dǎo)購(gòu)實(shí)行的都是基本工資加提成的薪酬制度,鼓勵(lì)她們靠業(yè)績(jī)提高自己的收入;二級(jí)導(dǎo)購(gòu)員就不僅僅是導(dǎo)購(gòu)的概念了,她更多的是一種終端維護(hù)員的概念,類似于管理終端的業(yè)務(wù)員,一般情況下,二級(jí)導(dǎo)購(gòu)員都要負(fù)責(zé)好幾個(gè)場(chǎng)子,甚至某一個(gè)區(qū)域的場(chǎng)子都?xì)w其負(fù)責(zé),在其所轄區(qū)域里面的三級(jí)、四級(jí)導(dǎo)購(gòu)員都?xì)w其管理,其工作職責(zé)更多的是管理導(dǎo)購(gòu)員以及協(xié)調(diào)賣場(chǎng)和公司或經(jīng)銷商之間的關(guān)系,負(fù)責(zé)執(zhí)行公司制定的各種終端推廣活動(dòng),她們的薪酬一般實(shí)行較高的底薪加業(yè)績(jī)平均獎(jiǎng)勵(lì);一級(jí)導(dǎo)購(gòu)員類似于區(qū)域?qū)з?gòu)主管,主要是對(duì)區(qū)域里面所有的導(dǎo)購(gòu)員進(jìn)行管理和培訓(xùn),并且能夠協(xié)助區(qū)域經(jīng)理(或區(qū)域主管)制定區(qū)域里面的各種終端推廣方案并負(fù)責(zé)落實(shí)執(zhí)行,她們的薪酬主要是高底薪加不多的月獎(jiǎng),如果區(qū)域業(yè)績(jī)出色,會(huì)跟區(qū)域經(jīng)理或區(qū)域主管一樣有一份比較豐厚的
Of course, with the acceleration of the company's expansion or market expansion, we have established provincial and even nationwide purchasing director, and formulated a unified management system and payment system for the whole province or the whole country to further integrate resources and standardize management.
An excellent shopping guide will gradually realize her desire to grow up in the established competitive ranks, thus changing their perception that shopping guide is just a short-term livelihood work. When they enter the industry, they will feel the great development space.
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- The Key Point Of Training Should Be The Corporate Culture.
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- What Is Taboo For Shopping Guide Personnel?
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