There is no doubt that advertising can definitely enhance the reputation of the operator. If it is a franchised store, advertising can often get a certain degree of support from the supplier, and a lot of multimedia can be used to fill advertising fees, which is beneficial to the operator's future business activities, which is to exchange future gains with immediate losses.

There was once a store owner who talked to the TV station in the city for an advertising spanaction. He used 800 sets of thermal underwear to fill an advertising fee of 80 thousand yuan (the market value of the thermal underwear was over 180 yuan / set, but the store's purchase price was only 60 yuan / set).

At the end of the year, when the TV station opened a customer Association, the thermal clothing was presented as a gift to the participants. The owner of the store not only used the inventory to get the advertising benefit, but also used the invoice of 80 thousand yuan to apply to the supplier for 50% of the expense reimbursement. The store is worth half of the money, but received 80 thousand yuan of advertising returns, but also cleaned up the inventory in hand.

By participating in related exhibitions is a good way to promote inventory backlog products, the operators in Shanghai are especially good at this way. Making clothing "inventory agent" has a high profit. It is a potential investment direction. "Inventory agent" does well, sometimes the profit is higher than that of the regular store. A shopkeeper in a clothing store in Xinjiekou, Nanjing, repeatedly said that he had made a profit when he talked about his experience as a "stock agent".

He said: "agency inventory goods are often more than selling positive prices. make money " He calculated an account: take the 100 yuan positive price goods as an example, when the clothing agency is cleaning up the stock, it usually gives the package agent to the "stock agent" at about 90 percent off of the price, and Shanghai has also had the lowest 95% off stock. Discount 。 According to the rule of inventory digestion generally below 50 percent off, the highest price of 10 yuan can be sold to 50 yuan.

Yes Market For example, the organization of special offers, the goods are generally only around 10% buckles. That is to say, 50 yuan of goods only deducted 5 yuan. In addition, ex gratia products do not use VIP cards, nor do they have any renovation costs. The salaries and office costs are reduced by more than half.

In this way, we earn at least 30 yuan in 50 yuan. In addition, the above "inventory agent" is only limited to well-known, highly priced brands. As for the 10 yuan purchase, the original price of 100 yuan is marked as 200 yuan, and the number of people who sell 50 percent off yuan is 100 yuan. Despite the fact that the price has been discounted, such a trick has long been known to the public, but as long as there is a market, it can not stop the enthusiasm of buyers and sellers.