First, shop as an enterprise. Focus principle

At present, many enterprises enter the home frequently, frequently enter the thermal insulation, and frequently enter the real estate. As a result, the main business falls sharply, the new business losses can not stop, and it is a sore wrist. On the contrary, the focused enterprises are more likely to get sustained success. Underwear shop is also the case, the main business of the shop must insist on focusing, a product of a certain category (at least 70%), and other categories as a supplement, and the product span must be similar, because the strength or exposure rate of the shop itself is low enough, giving customers the first impression that they must establish a strong impression, and the category is not focused, so it is easy to form the feeling that "this shop is not impressed."

　　 Two, entrepreneurs should choose brands such as stocks. Persistence principle

The owner of a lingerie shop has been running the Guangdong autumn deer household clothes for more than ten years. He believes that if there is not enough capital, it is best to choose a good brand and follow it blindly and never be half hearted. He believes that the rate of return on continuous brand must be much higher than that of frequent replacement, which seems to be consistent with the investment principle of the medium and long term stocks.

　　 Three, the core customers should grasp less and grasp more. Boutique principle

Many shopkeepers are keen to distribute leaflets everywhere after they open their business. They offer free VIP cards everywhere. In fact, these means can only gain a certain amount of benefits for short-term sales, but they are more disgusting than activities. Underwear is a special product that is different from other industries. Its intrinsic taste, brand culture and emotional appeal are most important to customers. If you grasp a customer's heart, you will catch the heart of her and the women around you and the women around you.

The above are the three basic principles of opening the underwear store. Don't people always say that there is no rule, no Cheng Fangyuan? The same is true for underwear shops. If you want to be in this industry, you must understand its principles. Yes, only by keeping these three principles firmly in mind, your underwear store can be well behaved.