The opening speech of "one step away": To be or not to be is originally a question of Shakespeare, but it has become a problem of horse going to Japan.

The problem.

At present, even the Department Store giants with hundreds of stores have hesitated about the department store industry.

This company frequently closes the reality of stores, making it worse for the department stores to survive in the market downturn.

From the end of last year, Wangfujing department store, the first business group and other department store giants released the strategy, the department store format has not been included in the group's key development format.

Under the new normal business situation, the growth of the department stores which is difficult to rush out of the "Besieged City" is being pushed to the edge.

A downturn in the general merchandise industry took place ten years ago. After foreign capital stores hit the Chinese market, the sense of crisis made Chinese department stores accelerate their horse race.

However, the rapid expansion of the market has brought the department stores to a large scale, ignoring consumers.

Because of the joint mode, the department stores that do not have the right to speak the price can hardly destroy the price, and the homogenization of the brand has created a "thousand stores side".

Fu Yuehong, executive vice president of the first business group, said that in the self relationship, consumers,

The three part of the department store is a supply and demand relationship, but in the joint mode, the brand is the supplier of the department store.

In the supplier market, the cooperation between the brand and department stores is basically based on the joint venture or lease contracts. The partners are more focused on the game of mutual interests, and it is difficult to form the core elements that both sides focus on the study of market changes.

The department store lost its sensitivity and immediate response to the market, and the Brand Company formed a backlog or mismatched service, which increased the operational risk of both sides.

In the recent strategic meeting of the first business group, it has made clear that in the next two years, the development of the outlets and shopping center will be intensified.

Wangfujing department store also shows that it no longer shops with traditional department stores, and focuses on the development of shopping centers and otter Les format.

More and more department stores try to increase the profit of runway expansion. In January 4th, Chongqing department store launched the establishment of a consumer finance Limited by Share Ltd.

In fact, since the second half of last year, the company has started frequent takeovers, winning the rapid development of e-commerce by Chongqing electronic commerce Co., Ltd. and Chongqing trading company Mdt InfoTech Ltd.

With the help of the big shareholder's three cell group, Nanjing's new hundred won successive British Fraser department stores, Nanjing Xingning industries, Nanjing Rui and commerce.

Tianhong Department Store tries to open up shopping centers and convenience stores across multiple borders.

The single market department store in the first tier market has reached the lowest level last year. The Beijing market has no new department stores since it entered the market.

The department stores that weaken traditional department stores will set up shop in the form of "store in store" in the future.

Even foreign department stores are reexamining the department store industry.

First foreign capital store

Recently, the Qingdao shopping center was purchased for 1 billion 400 million yuan, which also shifted its focus.

Perhaps in the underdeveloped commercial market, the department store industry still has vitality, but after the electricity supplier goes to the countryside, it seems that the prospect is not optimistic enough.

Alibaba has announced that it plans to invest 10 billion yuan to establish 1000 county-level operation centers and 100 thousand village service stations.

Jingdong has painted more than 8000 pairs of wall brushing advertisements in more than 1000 townships across the country. In the next three years, the "Jingdong help service store" will be spread across the country and county, with a view to reaching more than 1000.

The Jingdong also announced the plan of "spark experiment" and "thousand counties to start a prairie fire" in villages and towns to explore 55 pilot counties in the country.