The double operation mode emphasizes a good brand enterprise. Once it is strong and mature, it will naturally form a multi brand incubation mode, forming the same progress and retreat, dislocation extension.

The impact and characteristics of it must first be multi brand and meet different consumer groups.

Second, the brand must have crowding out effect, and the strong can rule the big.

Third, bundled entry, system and cooperation to obtain absolute right to speak, and finally form a game relationship with commercial real estate.

Domestic fashion lifestyle advocates brand

The theme of children's brand has been created successfully.

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It has added more categories related to children's life style, and has shaped Balabala Town into an international field of vision, rich choice, value for money, and an expert in the field of children's life form that makes children happy, colorful and free.

At present, Balabla Town, which is exhibited at the CHIC exhibition, is a one-stop shop in the market. It includes Semir fashion's children's fashion leadership brand Balabala, children's infant brand Minibalabala and one-stop fashion matching brand Mongdodo, through all categories, all age products and fashionable themes.

Back to the market, from E to LAND, to MAP BY BELLE, and then to NOVO, they integrate all the brands of their own or agents in a shop, small as a comprehensive store, and large as a theme department store. In fact, they win the win-win mode of brand and channel. In fact, Balabala Town is actually looking for such a new brand survival mode. The way behind this intention is not only a brand collection shop, but a brand collection floor, or a collection of theme children's wear department stores. This dual channel mode is a very competitive mode in the future market competition.

After a day's exhibition, apart from a slight loss of comedy, laughter and some misconduct and slight disappointment, the current CHIC still has many bright spots.

When it comes to those lost parts, we should be tolerant and considerate.

Some of the more criticism coming from the field of criticism is for CHIC to be healthy and sustainable. As a clothing professional, it seems that the focus should be on the new business highlights of the exhibition, because they are also implying the trend and competitive characteristics of the Chinese market. This is also the vision and wisdom of professional observers.

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This year, CHIC drives technology economy and artistic means to create eyeball economy.

In the South Square of the main entrance of the exhibition hall, the super strong postmodernist style and big jacket sculpture attract people's attention.

This 7.5 meter postmodern style big jacket full steel sculpture hits the eyes of every visitor.

This great creative and shocking force can be called the big image of the CHIC's image. It is the installation works of the 35 male artists who are invited by the powerful men's clothing.

In the styled hollowed jacket model, besides the iconic red power tyrant men's Logo, the key words such as "edition, jacket, focus, business and leisure" are also skillfully integrated into the artists.

In addition, the design of the first Hall of the exhibition was designed for the first time.

Special emphasis and highlight the "technology sense", "design sense", "artistic sense" - with diamond cut section as the design inspiration source, adopt the black light feel outside vertical panel which will appear at the high-end car show and luxury exhibition, so that the whole hall will exhibit a smart, elegant and brilliant visual effect.

I believe there will be more brands in the future that will effectively apply technology productivity and artistic productivity to brand marketing life, and create a real eyeball economy, touch the attention of high degree, and enhance the leverage of its value. The whole set of mature marketing concept is more or less needed by other brands.