This year, CHIC drives technology economy and artistic means to create eyeball economy.

In the South Square of the main entrance of the exhibition hall, the super strong postmodernist style and big jacket sculpture attract people's attention. This 7.5 meter postmodern style big jacket full steel sculpture hits the eyes of every visitor.

This great creative and shocking force can be called the big image of the CHIC's image. It is the installation works of the 35 male artists who are invited by the powerful men's clothing. In the styled hollowed jacket model, besides the iconic red power tyrant men's Logo, the key words such as "edition, jacket, focus, business and leisure" are also skillfully integrated into the artists.

In addition, the design of the first Hall of the exhibition was designed for the first time. Special emphasis has been placed on the "sense of science and technology", "design sense" and "artistic sense". Design inspiration The source uses the black light-sensitive external facade, which will only appear at the high-end car show and luxury exhibition, which will bring the intelligent and elegant visual effect to the whole exhibition hall.

I believe there will be more in the future. brand Scientific and technological productivity and artistic productivity will be applied reasonably and effectively. brand marketing In life, it creates a real eyeball economy, touches high attention, enhances the leverage of its value, and its sophisticated set of mature marketing concepts, which is more or more brands do not or need to spend time looking for.

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It can also be regarded as the most stylized fast fashion lifestyle department store fashion brand in this year's CHIC exhibition. It forms an axis with specific ethnic group's lifestyle and life style and aesthetic interest, and sets up its own consumer goods and fast fashion clothes. The combination of independent research and development and super buying hand forms a comprehensive target consumer lifestyle, which forms a characteristic comprehensive boutique. The shop outlets can be assembled and disassembled, but it can be large enough to live in department stores, small can form fast fashion brand stores, low and medium price, take the lead in fast selling fashion area as the goal, and try to satisfy diversified and one-stop consumption needs with more convenient and comprehensive services, which is one of the important market trends in the future clothing business. Now, new brand names have been born in China. We have observed that brand TOPFEELING is an organic combination, at least from the perspective of display styles.

The function of CHIC is mainly in the form of joining merchants. Now, the brand has basically completed the channel layout by relying on this form or brand. The investment mode has entered the era of integration, and suppliers are beginning to emerge. They need to find the brand and locate their customers in the form and identity of their location. They also need to find better brand customers and resources. They know that brands and designers and buyers do not come to be exhibitors, but they will still come to be professional spectators. They will come to CHIC to find resources and find supply chains. Therefore, the brand CHIC's function mode has changed, from the earliest investment to the supply chain, which shows that the chain competition is more intense and heading for the front desk.

This exhibition, feather ODM supplier feidaidaxun, has been committed to providing ODM for all brands. Taking part in the CHIC exhibition is not only showing its own brand advantage of R & D, but also strengthening its ties with the major brands. Previously excellent suppliers have been working hard behind closed doors, but now suppliers say they are expecting and afraid of being hurt by brand customers. They are clear-cut to say that we specialize in placard, and we focus on ODM.

Garment suppliers, as the front-end of China's apparel industry chain, have been washed down for more than a decade or two. Some of them have been washed down. Some of them have changed with the market. Their ability to survive in the market has become stronger and stronger. Their market awareness is not only confined to simple product production and style, but also to the keen degree of business, including the understanding of brand life and the familiarity of the industrial chain. They can be multi product level, multi product category to the front desk of CHIC, and have strong branding and market influence with strong R & D capability and production capacity. In the new process of marketization, they no longer simply passively serve as suppliers of brand choices. They are also choosing more high-quality customers, quietly changing the functional structure of CHIC, forming the allocation of high-quality resources in the future market chain competition. Has become the protagonist of CHIC today.