It can be said that the "market driven factory" is a distinctive feature of Wenzhou's clothing development model.

In the early 80s of last century, the market of Miao fruit temple was dominated by wholesale clothing, attracting a large number of merchants from south to north. It is the most beautiful landscape in Wenzhou.

After that, Wenzhou has formed a dynamic clothing wholesale market, a suit and a street, and so on.

Rapid commercial circulation has led to numerous small garment enterprises.

In those days, Wenzhou's family industry was very flexible, and hundreds of thousands of garment enterprises came out. They gradually emerged from the original tangible professional market and built their own buying and selling network, and gradually began to win the marketing awareness of Wenzhou's clothing brand in the national market.

The clothing market in Wenzhou has led the garment industry to flourish. However, after 2000, the trade access of Wenzhou clothing declined.

In 2003, the total turnover of Zhejiang province was over ten billion yuan, and nearly 10 of the markets were in Wenzhou.

In 2002, the province named four star market 6, five star market 1, and Wenzhou missed.

Although the clothing market in Wenzhou in the early 80s was well known throughout the country, it gradually lost its former glory.

Compared with the fast catching up people in the north and south of the Yangtze River, the first market advantage of Wenzhou's professional market no longer exists in Yiwu, China's small commodity city and Shaoxing China Light Textile City, which have annual turnover of more than 10 billion yuan from 2O0 kilometers.

With the shrinking of trade, garment manufacturers in Wenzhou have also been greatly restricted. Even today, the business channel is still an urgent problem for garment industry, especially manufacturing enterprises.

In recent years, there has also been an international famous brand discount shop. At present, it has opened more than 200 stores in China and has developed rapidly. Similar shops are known as "Hai Lan home" in China.

The traditional mode of commercial retail has been challenged.

Therefore, riding on the "Dongfeng Fashion Festival of China fashion brand 2008", organizing clothing brand trade matching, launching trade negotiations and China clothing trade summit forum has become a major event in Wenzhou's apparel industry. The industry hopes to build a good atmosphere for the development of Wenzhou's clothing trade and establish a weathervane for the development of clothing trade.

At the beginning of the new year, the new labor law is implemented, and the treatment of employees is further improved. If the enterprise continues to produce low value products of low value, it will not be competitive. Therefore, we should work hard in quality manufacturing and quality processing, and win the products with high quality and high quality.

From the perspective of the layout of the whole country, we should tighten control over the processing industry and export trade of the southeast coastal cities, relax policies for the central and western regions, encourage enterprises to start business in the central and western regions, and realize industries tilting towards the central and western regions.

This also shows that the development of garment enterprises will be restricted, and it will become more important to pform business channels.

Such as Semir, Metersbonwe, Gao Bang and other enterprises, why can they develop so fast and do so much, in fact, they are walking a business route, belonging to the business type enterprise.

Relying on virtual operation, the sales channel and terminal logistics have always been placed first in the market, and their practice has already made a clear example to Wenzhou garment enterprises.

Zheng Chenai believes that one of the biggest advantages is in resources, that is, there are 500 thousand Wenzhou clothing people in Wenzhou. They spread all over the world and run the clothing business.

This is a great resource advantage.

In the future, we need to integrate this resource and give play to the winning characteristics of Commerce and trade.

In recent years, the Wenzhou clothing chamber of Commerce has organized many teams to go abroad for inspection. From the perspective of clothing industry abroad, they are also mainly commerce and commerce. The United States and Italy are like this. Japan and Korea are also the same. Commodity brands are in their own hands and production bases in China. From these considerations, Wenzhou garment industry must also close to trade.

Zheng Chenai, President of Wenzhou clothing trade association, said.

There is a Gome in the electrical appliance industry. Is there a Gome in the clothing industry?

Integrating products directly into the terminal market, integrating product and brand resources? Script src=>