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Shoe Enterprises Should Actively Respond To EU Anti-Dumping And Realize The Growth Of Footwear Industry

2008/11/14 0:00:00 62

Editor's note: according to the provisions of Annex 7 to China's accession to the WTO, the EU should gradually cancel its exports to China from 2001 to 2005.

Shoes and boots

Import quotas.

But after the 5 - year pitional period, the European Union

footwear

The so-called anti-dumping has not ended.

There are too many interests involved, "cut constantly, manage chaos", it seems that the European Union.

shoes

And China

shoes

It is destined to be entangled and hate each other. The EU strikes China.

Shoe enterprises

Counterattack, the campaign hasn't been cleaned up yet.

Chinese shoe enterprises

And was forced to meet the next cruel battle.

EU's system of China in 2008

footwear industry

Wave the anti-dumping stick again.

Chinese shoe enterprises

Learned to fight back, though this is a protracted war.

In 2008 and October 2nd, the European Commission announced that China and Vietnam had been launched.

leather shoes

The anti-dumping review procedure will temporarily maintain the production of these two countries.

leather shoes

The anti-dumping duty measures.

This decision means that the European Union formally imported from China in 2006.

leather shoes

and

Children's shoes

A 16.5% year anti-dumping duty will be extended for another 12 to 15 months.

A spokesman for EU Trade Commissioner Mandelson said the EU will produce products to China and Vietnam.

leather shoes

An investigation was made on the situation of exports to Europe, and the anti-dumping duty was temporarily maintained before the investigation was completed, that is, the European Union extended in disguise to China.

Leather shoes

The anti-dumping time.

   

European Union

footwear

Anti dumping right

Chinese shoes

Direct influence

EU anti-dumping

Chinese shoes

Export pressure and impact.

Pressure can be reflected in

leather shoes

The quantity and amount of exports.

In the first half of July this year, China's growth in footwear exports to the EU decreased significantly, but the unit price increased significantly.

From 1 to July, 940 million pairs of shoes exported, an increase of 7.57% over the same period last year, an increase of 9.3 percentage points, an increase of 3 billion 200 million US dollars, an increase of 14.15%, an increase of 5.6 percentage points, and an increase of 6.23% percentage points in the price of 3.41 US dollars / double, an increase of 4 percentage points.

The unit price of Chinese shoe exports is rising, but at the same time, the rising part is offset by the rising cost of various factors.

The impact of EU anti-dumping is to promote China

Export shoes

Product structure adjustment.

The EU is only targeting the truth.

leather shoes

Anti dumping restrictions, all leather surfaces.

shoes

The export base has changed.

Export shoes

Strategy.

Wenzhou exports to the European Union

shoes

Effective product structure adjustment has been made from leather to leather, and Wenzhou.

shoes

Actively developing other world markets outside the EU, with low and medium prices

Synthetic leather shoes

The US market weakened by the subprime mortgage crisis.

Guangzhou's Zhongshan exports to the EU rubber and plastic or recycled leather shoes have increased significantly, but also the main energy to the United States and other emerging markets.

   

Sunset review is a double-edged sword, but China.

Shoe enterprises

Respond differently

The so-called review is the continuation of the original investigation procedure. To a large extent, the review procedure is the same as the original investigation procedure.

For the prosecution, part of the European Union

A shoe factory

At home, it is possible to use the review to further crack down on Chinese shoes that have already imposed anti-dumping duties, making it difficult for Chinese shoes to enter the EU market.

And the Chinese system.

Shoe enterprises

In terms of industry, it is entirely possible to go back to the European market again through anti-dumping review.

Therefore, in the face of reexamination, we hope that enterprises can recapture or further expand their share in the EU market through the anti-dumping investigation, so as to achieve the effect of "market reshuffle".

In September 2007, the European Union suspected China of exporting to Europe.

leather shoes

There is a circumvention of pshipment through Macao, and it is announced that it will be involved in the import from Macao.

shoes

Registration of products and investigation of anti circumvention.

At that time, there were only a few Chinese companies such as AOKANG group, Wenzhou Tamar, Guangdong golden shoe and new born Hong Kong dollar.

shoes

Enterprises completed the first round of defense against EU anti-dumping proceedings.

In this sunset review, China

Shoe enterprises

Coping attitudes are also very different.

In 2008, October 2nd, the European Union launched China and Vietnam.

leather shoes

After the anti-dumping review procedure, China respondent in accordance with the requirements of the European Union.

shoes

Enterprises should submit a sampling questionnaire within 15 days and submit a questionnaire within 40 days.

Individual enterprises can also apply to the European Union to examine whether their tax rates are appropriate.

According to the survey, the European Union will decide whether to continue to maintain anti-dumping duties, which will normally last 12 months to 15 months, and continue to levy anti-dumping duties during the period.

In response to anti-dumping, the Ministry of Commerce came out in time, first of all, expressed regret for the EU's initiation of anti-dumping review.

Then, act quickly and inspire everywhere.

Shoe enterprises

We should deal with the enthusiasm of anti dumping.

October 8th, Wenzhou, Zhejiang; October 9th, Guangdong Zhongshan; October 10th, Fujian Quanzhou.

Led by the Ministry of Commerce, China Light Industry Arts and crafts import and Export Chamber of Commerce, China

Leatherwear

The association took part in the production base of shoes, and called for the opening of the EU China leather shoes anti-dumping "sunset review" Coordination Committee, to mobilize shoe enterprises to "go out" and actively respond to the review.

Guangdong and Wenzhou are the two largest in China.

Shoes out

The export base was also hardest hit in the EU's two-year anti-dumping measures.

At present, Guangdong

shoes

Enterprises have formed an alliance of enterprises to embrace anti-dumping.

Wenzhou shoe enterprises Kangnai, AOKANG, Dongyi, Tamar and other leading enterprises are actively preparing materials, will re apply for market economy status to the EU, that is, to lodge a protest against the European Union.

However, some Quanzhou shoe enterprises are not active in this plea.

It is understood that in the previous round of the EU's investigation on the market economy status, there were 48 enterprises involved in Quanzhou, and among the 13 enterprises sampled by EU officials to China, two were from Hengtai and rich birds in Quanzhou.

As one of the 13 enterprises being selected, Hengtai shoe industry has been passionate and actively defended.

Earlier, Su Wenbin, the general manager of the company, even went to Europe to receive interviews with local newspapers and television media, reflecting the real situation and striving for rights.

However, after several arguments failed, Su Wenbin thought that the anti-dumping case was no longer a simple commercial defense game.

Some companies believe that the EU's decision to impose anti-dumping duties on Chinese leather shoes is a joint act of some EU countries, with its national interests as its background. If enterprises lack the support of the government and industry, it is hard to win the lawsuit.

This time, Su Wenbin is no longer enthusiastic about retrial defences.

The world market is still huge, and they can also open up other markets.

"The whole world knows that the shoemaking industry is a labor-intensive industry. Now the trend of the global division of labor is bound to shift the shoemaking industry to many countries and regions where the labor force is much cheaper.

This situation is also known to the EU.

Now that we can collect more taxes, why not?

Money can make every day. "

A shoe enterprise external manager think so.

He said last year that his company had drafted an appeal application, but European lawyers told them that there was little hope of tax cuts through review, because the purpose of the EU anti-dumping investigation was to protect their industries, and the other aim was to raise prices, raise taxes and put money in their pockets.

He believes that the EU's tendency to raise its import shoe tax rate will be long-term.

Even Quanzhou entrepreneurs believe: "market economy status and anti-dumping are only a means to achieve the goal of the European Union, and it is a" trick "to make money.

The entrepreneur is not optimistic about the outcome of the review.

Some people believe that Quanzhou's corporate confrontation is not positive. On the one hand, most of the leather shoes enterprises in Quanzhou are smaller than Wenzhou and Guangdong. In addition, the larger scale enterprises such as rich birds and Hengtai have no positive defense, and they can not afford enthusiasm for resisting discrimination.

    中國鞋企需要反思

As a Chinese shoe enterprise, it is necessary to recognize the situation in the EU's anti-dumping, and have a clear understanding of its products and the EU market.

Some entrepreneurs think that market economy status and anti-dumping are only a means to achieve the goal of the European Union, and they are a game of making money.

China's shoe enterprises are coping with this trick and have come up with some clever ways.

However, this clever way has made Chinese shoe enterprises suffer a lot.

Macao leather shoes encountered anti-dumping.

Since October 7, 2006, the EU has imposed an anti-dumping duty of up to 16.5% on China's leather shoes.

In the era of tight trade, the speed of China's shoe products entering the EU has slowed down significantly. In 2007 1-11, the number of exports to the EU was 110 million pairs, which was 6.7% lower than that of the same period last year.

However, with the slowdown in the flow of Chinese shoe products into the EU, the number of leather shoes exported from Macao to Europe has suddenly increased.

As we all know, Macao is not the production base of leather shoes at all. It is easy for the European Union to judge that many shoes are borrowed from other countries and regions to Macao for re export to Europe.

It is clear that in order to circumvent the EU's high tax rate, Chinese enterprises have taken measures to deal with it, among which the "smart measures" include the export to third countries or third places.

Many shoemaking enterprises imported raw materials from China to avoid anti-dumping duties, and then processed factories in Kampuchea, Indonesia and other places; sometimes they did the last step, and then labeled the local label export.

This mode of operation is commonly referred to as "entrepot trade".

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