Financial Crisis Reshape Clothing Brand Opportunity
China opened 2009 days ago clothing At the forum, Long Yongtu, Secretary General of the Boao forum for Asia, said that financial crisis It brings opportunities for Chinese textile and garment enterprises to reshape their brands and reappear brilliance.
Long Yongtu on China Spin The clothing industry is very fond of it. As the chief expert of China's accession to the WTO, he said that without Chinese textile exports, China would not join the WTO. The textile and garment industry is China's most important economic force in history, and it is also the first business in the past 30 years of reform and opening up.
Currently, internationally accepted. financial crisis Influenced by the sharp decline of China's export trade, the textile industry has increased by 5.7%, so it can be said that the textile and garment industry will come out of China. financial crisis The first breakout is also the most competitive industry.
Long Yongtu believes that China Textile and clothing The industry has made great progress in recent years, but its brand needs to be reshaped. The financial crisis is a good time to reinventing the brand. There are three reasons:
everything financial crisis It has caused great turbulence and reorganization in the global industry, and provided great opportunities for the integration of industrial chain and brand building.
Two, the financial crisis has reduced external demand, and actively expanding domestic demand has created conditions for building internationally famous brands.
Three, the financial crisis has provided opportunities for attracting talents and importing technology and equipment. The financial crisis is bound to form a new pattern. China can strengthen its strength in talents, technology and equipment, so as to seize the opportunities to build international brands.
Editor in chief: Xu Qiyun
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