In the past two years, I haven't written a pen. Strictly speaking, it has not been formed for two years.

I started contacting and falling in love with marketing from conference marketing. In the past few years, I have been learning a lot and deeply practising the marketing stunt of various factions: objectively speaking, all theories have their own uniqueness. In different times, different industries, different enterprises and different operators, we can not really comment on which ones are more effective.

Especially in this cold winter, for more small and medium enterprises without long-term planning: Board of directors or bosses, the goals and needs of the market are mostly short, flat and fast.

Of course, no marketing method is acceptable. Good marketing strategy is only playing a role in the stage. The market is different every day. The market leader should always keep a clear and clear mind, maintain a high alert and keen perspective, keep vision and market foresight, and adjust the market strategy according to any market trend, so as to keep the company moving forward steadily.

The market is ever-changing. However, there is one thing that we must always overlook.

A down-to-earth attitude is to make a market attitude. In the past few years, in the operation of the market, we have been exposed to too many industries and contacted many people in charge of the market.

      1、企業(yè)名稱(chēng)：對(duì)于一些規(guī)模較小，還處于起步階段的企業(yè)來(lái)說(shuō)，起一個(gè)響當(dāng)當(dāng)?shù)拿质堑谝徊降模覀冋嬲\(chéng)的希望每一個(gè)企業(yè)都有一個(gè)很好的名稱(chēng)，都有一個(gè)良性的發(fā)展，都能從小做大。但動(dòng)輒就冠以集團(tuán)的，跨國(guó)的稱(chēng)謂著實(shí)很能唬人之外的確不能給企業(yè)本身帶來(lái)更多的益處。在一次互動(dòng)活動(dòng)上談起此問(wèn)題，一位久經(jīng)商海的老將憤憤而言：一個(gè)在泰國(guó)賣(mài)包子的就敢稱(chēng)跨國(guó)集團(tuán)，光桿司令卻對(duì)外稱(chēng)CEO，實(shí)在太不象話。

      2、負(fù)責(zé)人稱(chēng)謂：企業(yè)負(fù)責(zé)人的稱(chēng)謂也是很有意思的，難怪很多年前就有人說(shuō)：現(xiàn)在的總經(jīng)理多若牛毛，一抓一大把?？赡苁荂EO的名頭太誘人了，CEO的名號(hào)也太有號(hào)召力了，一個(gè)無(wú)照經(jīng)營(yíng)的個(gè)體戶(hù)都可花個(gè)10塊錢(qián)給自己的名片上打著CEO的職位。孰不知CEO也并不是好當(dāng)?shù)模愕拿蛻?hù)面前一遞，聊個(gè)三言?xún)烧Z(yǔ)的就把你的斤兩稱(chēng)了個(gè)底朝天。

      3、業(yè)務(wù)開(kāi)展的包裝：剛剛?cè)胄芯透曳Q(chēng)資深，對(duì)行業(yè)有個(gè)只言片語(yǔ)的認(rèn)識(shí)就敢稱(chēng)專(zhuān)家，和500強(qiáng)有過(guò)接觸就夸之成了客戶(hù)，隨便抓了個(gè)產(chǎn)品就神吹前沿科技，不管什么媒體動(dòng)輒就是精準(zhǔn)。

以房地產(chǎn)行業(yè)為例：偏遠(yuǎn)地段叫遠(yuǎn)離鬧市喧囂，盡享靜謐人生；郊區(qū)鄉(xiāng)鎮(zhèn)叫回歸自然，享受田園風(fēng)光；緊鄰鬧市叫坐擁城市繁華；挨著臭水溝叫絕版水岸名邸，上風(fēng)上水；挖個(gè)水池子叫東方威尼斯，演繹浪漫風(fēng)情；地勢(shì)高叫視野開(kāi)闊，俯瞰全城；地勢(shì)低洼叫私屬領(lǐng)地，冬暖夏涼；樓頂是圓的叫巴洛克風(fēng)格；樓頂是尖的叫哥特式風(fēng)格；戶(hù)型很爛叫個(gè)性化戶(hù)型設(shè)計(jì)，緊跟時(shí)尚潮流；樓間距小叫鄰里親近，和諧溫馨；邊上是荒草地叫超大綠化，滿(mǎn)眼綠意；邊上有家銀行叫緊鄰中央商務(wù)區(qū)；邊上有個(gè)居委會(huì)叫中心政務(wù)區(qū)核心地標(biāo)；邊上有家學(xué)校叫濃厚人文學(xué)術(shù)氛圍；邊上有家診所叫擁抱健康，安享愜意；邊上有家小賣(mài)店叫便利生活觸手可及；邊上有個(gè)垃圾站叫人性化環(huán)境管理；邊上有火車(chē)道叫交通便利，四通八達(dá)；邊上什么也沒(méi)有叫簡(jiǎn)約生活，閑適安逸。

Obviously, the marketing strategy and method are ever-changing, and the ever-changing market should be the benchmark of marketing. This benchmark should be an honest and pragmatic attitude. It can also be packaged for business, business owners and business promotion.

A dishonest enterprise can't make a hundred years' foundation.

A dishonest entrepreneur can not be an entrepreneur.

A dishonest project can not be recognized by the market.

Today's rivers and lakes are different from those of the past. Today's market is different from the past market.

I wish more enterprises to go through this season of killing.