上周末的廈門(mén)五緣灣，一場(chǎng)VIP“海峽杯帆船挑戰(zhàn)賽”在碧海藍(lán)天中揚(yáng)帆起航。

This is actually a small "VIP sailing challenge" held by seven wolves in May 25th after sponsoring the second Straits Cup Sailing Competition. The participants were 50 VIP members from seven wolves.

At the event, Mr. Huang told reporters that he could join the sailing competition free of charge with VIP card. This brought him a big surprise. "I didn't think I just ran a membership card of a clothing brand, so I could participate in such a rare event."

Mr. Huang said that in order to express their gratitude to the seven wolves, their wolf team took an ingenious slogan: "get married and marry a wolf.

It is reported that the seven wolves have many times to borrow sports activities for membership marketing. Last year, the VIP surprise sea wolf row was the first attempt at membership marketing. After that, the seven wolves also took VIP to watch ROC, played golf and played polo.

"We are actively experiencing every high-end, healthy and enterprising way of life."

The company official said, "because the taste of the" sweetness "has been tasted, so the future seven wolves will also deeply cultivate membership marketing through various forms of activities.

For the sponsorship of the sailing competition and the launching of VIP activities, Zhou Shaoxiong, chairman of the seven wolves, said: "sailing events are full of glamour. They are a competitive sports event. It is the best combination of adventure sports and taste life style.

Sailing events highlight the strong endurance and indomitable spirit of the crew during the voyage.

The men's self confident "pursuit spirit" reflected by sailors, and the harmonious unity of their pursuit of quality life values, is exactly the image of a good man advocated by the seven wolves.

"By sponsoring sailing competitions, we let more people understand our aspirations. Through VIP activities, we are letting more consumers have a deeper understanding of our brand."

The person in charge said.

The industry believes that the brand loyalty of men's clothing is very high, because most men do not like shopping. They are accustomed to recognition of a brand, and every time they buy clothes, they directly look for that brand.

VIP basically has its own life circle and social circle. When a VIP truly recognizes the brand, they will communicate with their "circle" people about the brand's products and even their culture. In fact, they are doing propaganda for this brand. This word of mouth publicity is the most effective and cost-effective.

The seven wolves have been able to operate membership marketing more mature through several large-scale VIP activities. This is a precedent for casual men's wear.

　　如果運(yùn)用得當(dāng)，會(huì)員制營(yíng)銷(xiāo)將會(huì)是男裝營(yíng)銷(xiāo)活動(dòng)的又一利器?！痹撊耸空劦馈?/strong>