"61" children's day has just passed, but Children's series The new season is just beginning. Reporters learned from the market that the current children's products brand More emphasis on material and functional innovation, new product development from "style attractive" to " function Victory "transformation. Especially for children's shoes, emphasizing comfort and health care functions has become a new trend in this industry.

Chen Shuqing, director of the China children's products research center, said that with the improvement of people's living standard and the increasing importance of parents to children's health, more and more parents have changed their requirements for children's clothing. Especially in children's shoes, how to give children a pair of comfortable shoes, to help children grow up healthily, for parents attention. Therefore, in order to meet the needs of the continuous improvement of the market, many manufacturers have intensified their R & D and innovation efforts from the shoe making process, shoe material and high tech technology, and the compound function of the products is more and more abundant.

Comments: Children's shoes and clothing this year has been a more popular industry in the industry. There are many news about the controversy over brand marketing, and the new trend of children's shoes and clothes and the pursuit of functionality are also the trend of further development of the industry.