Choose products

The first principle of online sales is to sell the right products, especially for small companies that are not allowed to make more mistakes.

Trying to sell inappropriate products online is like not putting a horse in a cart. Even if you do well in other areas, you can't succeed.

Not every product is suitable for online sales, but the product that is really suitable may have reached saturation state in the field of electronic commerce.

"Seriously analyze your business model.

Are others doing it? To develop special products.

"Popular products are suitable for online pactions, but are often oversold by online retail giants, so that people have no interest in it.

The secret is to develop niche products for a particular type of popular product.

Advertising is another hidden trap.

For most small e-commerce companies, large-scale advertising campaigns are not only too expensive, but they are not even suitable for themselves.

"If you use advertisements that are all over the world, you will waste half of the budget and do not know which part of the waste is wasted." instead, companies should explore more targeted (sometimes experimental) promotional activities.

The good news for small companies is that they don't have to suffer as many pioneers of e-commerce have learned.

When looking for targeted media to disseminate marketing information, the key is to consider from multiple channels.

For example, a company trying to trade on the Internet does not mean that it can ignore traditional promotion opportunities.

Even in cyberspace, it's not all about internet promotion, but there are also opportunities for e-mail and informal links.

The ideal situation is that the promotion strategy ignores the differences between channels, because in today's multi-channel sales environment, all channels help to promote the advertising of e-commerce.

Cooperative pool

The concept of strategic partnership emerged in the bubble era but became more important in the post bubble era.

"Build partnerships with large traffic stations.

It is equally important to consider from a multi-channel perspective.

Building links

The key to success of e-commerce in small businesses depends on whether customers can be interested in their first visit.

For this reason, linking and personalization are essential.

These characteristics not only make the website more attractive.