< p > transformation and upgrading of enterprises should mainly focus on two aspects: transformation and upgrading. For many textile machinery and equipment enterprises, 2012 is a relatively hard year, and some equipment companies even suffered from the rare difficulties of building factories for decades. - interview with Ouyang a > General Manager of textile machinery < /a > Hengyang Ltd.
< p > transformation and upgrading of enterprises should mainly focus on two aspects: transformation and upgrading. That is to say, while adjusting the product mix, jump out of the spinning machine and surpass the spinning machine. Through technological innovation and technological improvement, the existing spinning machine products are specialized and refined, and continuously develop and produce new products that meet the needs of users and lead the market development. < /p >
< p > for many textile machinery and equipment enterprises, 2012 is a relatively hard year, and some equipment companies have even encountered a rare predicament of building factories for decades. Due to the impact of the European debt crisis and the cyclical adjustment of industries, Hengyang Textile Machinery Co., Ltd. has also encountered unprecedented difficulties in the construction industry for 47 years. It shows that the market is sluggish, the efficiency is obviously declining, the cash flow is tight, and the overall operation is difficult. The reporter interviewed Ouyang Feng, general manager of Hengyang Textile Machinery Co., Ltd. about the difficulties encountered in the development of enterprises and the effective measures to take. < /p >
< p > reporter: what are your views and comments on the overall development of the industry last year? What do you think is the main reason for this situation? < /p >
< p > Ouyang Feng: from the relevant information and market research situation, in 2012, the whole textile machinery industry is running in difficulties, some enterprises are increasing production, not increasing income, and some enterprises are producing and receiving both. < /p >
< p > I think there are four main reasons for this situation: first, the international market is affected by the European debt crisis; two, the domestic market is affected by the cyclical adjustment of the textile and textile machinery industry; three, the upgrading of textile machinery products and technological innovation lag behind the market demand; four, the internal management level of the textile machinery industry needs to be strengthened. < /p >
P: reporter: what do you think of the transformation and upgrading of textile products? What challenges and opportunities do you think the development of this year will have? < /p >
< p > Ouyang Feng: at present, the transformation and upgrading of textile machinery products is imperative. Spinning machine products will not be transformed and upgraded as soon as possible, and will eventually be eliminated by the market. According to our usual observation and understanding, at present, the main consumer groups in the textile < a href= "http://m.pmae.cn/" > clothing < /a > market are Guang Dazhong young friends, most of them have the pursuit of fashion consumption concept. Therefore, we believe that the positioning of medium and high grade textile and textile machinery products is entirely feasible. If enterprises do not carry out transformation and upgrading, they will be eliminated by the market. < /p >
< p > for Hengyang Textile Machinery Co., Ltd., the transformation and upgrading of enterprises should mainly focus on two aspects: transformation and upgrading. In terms of "transformation", it is mainly to adjust the product structure, jump out of the spinning machine, and surpass the spinning machine. In terms of "upgrading", we need to make technological innovations and technological improvements to make the existing spinning machine products specialized and sophisticated, and constantly develop and produce new products that meet the needs of users and lead the market development. In order to achieve the goal of the two leap development of Hengyang a > spinning machine < /a >, we must realize industrial upgrading and diversified development as soon as possible. We decided to enter the field of construction machinery and implement the overall "retreat from the city into the garden". In December 2, 2012, the industrial park of Heng Tian 95 (Hengyang) has been officially launched, and is expected to be put into operation at the end of this year. This will completely change the current situation of Hengyang textile machinery's single product structure, difficult output expansion and weak market competitiveness. In the new industrial park, in addition to the overall migration of Hengyang textile machinery, optimize the production process layout and operation mode, carry out process transformation, rapidly expand production capacity, continue to do specialized and worsted products, and will also enter the field of construction machinery and promote diversified development. We have preliminarily established the policy of this year, "strive for new development, tackle tough problems, retreat from the city into the park, and work hard to build up enterprises". < /p >
< p > from the comprehensive analysis of various aspects, it is predicted that the textile machinery industry may continue to develop from the trough upward to the last year, and it will still face a series of challenges and challenges. However, opportunities and challenges are coexisting. The main opportunity is pointed out in the eighteen major reports of the party that we must firmly grasp the strategic basis of expanding domestic demand, speed up the establishment of a long-term mechanism to expand consumer demand, tap the consumption potential of the vast majority of residents, maintain reasonable growth in investment and expand the scale of the domestic market. This shows that expanding the domestic demand will become the main driving force for China's economic development in the long run of the world economy. Clothing, food, housing, industry, firewood, rice, oil and salt are the most important and crucial links to expand domestic demand, and the "clothing" that ranks first is closely related to the textile machinery industry. < /p >
< p > reporter: what links do you think are bottlenecks affecting the development of enterprises? What are the areas in which enterprises really need to do their own innovation? < /p >
< p > Ouyang Feng: at present, I think the bottlenecks that affect the development of enterprises are as follows: first, employees' ideology is rigid and conservative; they lack the spirit of responsibility and daring; two, the product is single and lacks the ability to deal with market changes; the three is the aging of equipment and the quality of products. In view of these links and problems, we are taking effective measures. For example, we should further strengthen the education of employees, guide employees to change their ideas, take market orientation as the center, increase the intensity of product structure adjustment, and enter the field of construction machinery; after the completion of the new industrial park, we will make full use of the opportunity of "returning to the city to enter the garden" to carry out a comprehensive renovation and upgrading of equipment, so as to improve the accuracy of equipment and improve the quality of products. It is our company's aim to focus on industry demand, pursue energy saving and efficiency, improve product quality and strive for integrity service. It is our company's goal to do fine, specialized, innovative and developing continuously to satisfy customers' needs. < /p >
< p > to achieve independent innovation, enterprises should do pointcuts from the following aspects: first, guide employees, especially technicians, to change their ideas, establish their own skills and abilities to achieve their own value, and gain enterprising consciousness by increasing their own rewards; two, constantly introduce talents with high technology knowledge and innovative thinking to increase the training of existing engineering and technical personnel in enterprises; three, we must establish an incentive mechanism to encourage innovation, implement project contracting system and project reward system, and the income level of technical personnel is directly linked to the new achievements of R & D. < /p >
< p > reporter: in the case of the overall downturn in the industry, domestic users do not buy domestic equipment. How do you think this situation can be alleviated? < /p >
< p > Ouyang Feng: I believe that if a company makes a single product, it has a weak ability to resist risks and can only passively cope with fluctuations in the market. If enterprises want to be bigger and stronger, they must have products from different industries and different categories to adapt to the ever-changing market. Although this will virtually raise the demand for technology and capital, it is an inevitable trend and the best choice in the long run. Especially in the current overall market downturn, long pain is better than short pain. This approach is more reasonable. < /p >
< p > any enterprise is the ultimate goal of maximizing profits. In order to maximize profits, we must reduce costs. At present, reducing the cost and increasing efficiency is the most direct and effective method adopted by all enterprises in the world. If domestic equipment is to deal with the price advantage which is gradually shrinking with imported equipment, I think, if we want to alleviate this situation as soon as possible, first, we must constantly improve the quality of products, further reduce the cost and increase efficiency, improve the quality of domestic equipment, and increase market competitiveness; secondly, we should make good use of geographical advantages and comparative advantages (for example, saving a lot of tariffs and transportation costs compared with imported products). Third, we should improve the technology through internal tapping, so that the domestic equipment will have a certain price advantage under the premise of being more sophisticated, specialized and sharp, so that users will be moved by the quality of integrity and excellent service. < /p >