< p > a lot of shops all year round, if we have done < a href= "//m.pmae.cn/news/index_c.asp" > Customer < /a > statistics, it will often be found that the total number of customers who patronize shops and purchase in a year is very small. Usually they will repeat purchases or even bring friends to buy, which leads to a topic that we should pay attention to the quantitative management of core customers.

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< p > in the whole industry sales volume can not soar "a href=" //m.pmae.cn/news/index_c.asp "market environment < /a >, we can not expect manufacturers to desperately advertise, nor can they expect to do propaganda and sales first. Under the condition that the whole sales can not be pre controlled, we can accumulate articles on customer quantification through accumulated efforts.

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< p > there is such a small shop owner. At the beginning of the business, he paid attention to the collection and collation of the core customers in this area. Whenever he first purchased more than 80 yuan of products, he placed the customer as a core customer, giving a discount card to attract customers to buy it back. When he returned to buy it, the discount rate was more generous than once. So, when the number of loyal customers in her small shop exceeded 200 people, he sold more than 8000 yuan a month, because the new customers introduced by these core customers continued to flow, and some new customers soon became core customers, becoming a new source of customer expansion.

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< p > > let's analyze it. Many shops say that customers are getting more and more critical and pay more and more attention to the number of "a href=" //m.pmae.cn/news/index_c.asp "discount rate > /a". This is because many customers are skeptical about buying brands and products when buying a brand shop for the first time. If the idea of cultivating core customers is instilled during the first purchase, customers will gradually dilute the demand psychology of promotional gifts in later purchase behavior, thus creating a desire for consumption of brands, and in fact, the brand has a strong recognition of customers.

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< p > it is often said that it is very difficult for an enterprise to make a brand. But if we put the sense of brand infusion into the daily training of consumers, brand is just a carrier, and the zero distance between products and customers is the essence of developing the brand.

From a quantitative perspective, the development of a new customer is much more difficult than promoting the two purchase of the old customers. This is the subtle influence of the brand. If we set the goal of developing 20 core customers according to this idea, we will believe that this quantitative result will make us operate the shops more smoothly and make the profits easier.

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