In August of this year, JD.COM Announced to enter the clothing business. In the past, they had been the main 3C category, accounting for about 60% of sales. And clothing category as E-commerce sales There are a large number of second major categories. Due to seasonal factors, the frequency of consumption is much higher than that of 3C. Jingdong regards brand line and product quality as the first choice, trying to form differentiated positioning.

At present, Alibaba Taobao and Tmall occupy most of the clothing market, so they also become International fashion brand China's first choice of e-commerce partners. GAP, ZARA and so on are building their own flagship store outside Tmall. And the joint operation of GAP and Jingdong may mean breaking the monopoly. At the same time, GAP launched the Jingdong's exclusive debut for hundreds of new products, and there are also full court discounts and preferential policies.