Pearl River Delta Footwear Export Orders Pfer To Wenzhou
Okay? A strange name. However, the names of playboys and Montagut should be familiar with you. These familiar brands of foreign brands are being OEM manufactured by Zhejiang Olympic nunnery fashion (Group) Co., Ltd., after which the foundry factories of these brands are in Guangdong. "The Pearl River Delta orders are returning to the Yangtze River Delta, mainly labor intensive industries, many homes in Wenzhou. Foreign trade clothing Enterprises have received such a list. Wenzhou City clothing The president of the chamber of Commerce and Zheng Chenai, chairman of the company, said to the newspaper.
A few days ago, Wenzhou held seminars for various trade associations, and there were some feedback on the phenomenon of orders coming in. "This is not only the case in clothing and footwear industry, but also in some other labor-intensive industries. Moreover, it is not only Wenzhou, Taizhou, Hangzhou, but also the whole Yangtze River Delta region. Wenzhou City economic trade Zhou Qizheng, deputy director of the committee said.
For Wenzhou, this is like a warm current in winter.
With the global Economic downturn As a representative of the export-oriented economy, Wenzhou The situation has always been a concern. It has been widely rumored that nearly 20% of the 30 SMEs in Wenzhou have been shut down, semi shut down and closed down this year. It has even been taken out of context to be a "20% failure" and "large area closure", which has attracted nationwide attention. But things are different now. The workers of the company are working overtime to complete the new round of orders, which are carefully screened by them.
In the Olympic Games clothing In the assembly line workshop, the workers handle the process in their hands with a pile of OEM garments waiting for quality inspection. The workers told this newspaper that their jobs have been in flux since October, as busy as last year. It is understood that this year, the Austrian run Ni received the Pearl River Delta pfer list accounted for about 30% of their total orders. Zheng Chenai introduced that in 1990, the company founded more than 700 workers. It mainly produces men's suits and casual wear. It belongs to the domestic and foreign trade composite clothing enterprises, and foreign trade processing accounts for about 40%.
However, Zheng Chenai also admitted that "the total volume of orders has not increased substantially, basically the same as last year's total company orders. After all, demand in Europe and the United States itself is much less." But because some of the orders on the Pearl River Delta turn around, this will make up for the impact of the financial crisis on the decline of orders in Wenzhou.
In the 7 and August of last year, he came into contact with his new buyers. The new buyers include foreign buyers, large traders in Hongkong, Taiwan and other regions, as well as some businessmen who have obtained foreign brand agents in China, including the Playboy, Montagut and Huayu umbrellas.
"We have just completed such a list in October, about five million six hundred thousand. Everyone is basically in the initial stage of cooperation, and they do not understand each other, so they are all small bills. Zheng said that enterprises are also willing to take small bills. Small ones are generally single handed and single used, and the profits are relatively good. Moreover, small bills are also more suitable for the scale of Wenzhou enterprises and the risks are relatively small.
Wenzhou City footwear industry Teng Xing, the chairman of the limited company (alias) also has the same "encounter" with Zheng Chenai. Teng Xing is a native of Hunan. He founded his shoe factory 7 years ago, making children's shoes and women's shoes the main and 100% export-oriented enterprises.
"This situation can not be escaped by several enterprises, but the economic cycle is also a natural phenomenon. It is normal for 35 years to be good and two or three years to be bad. But no country can afford to wear it. shoes China has considerable advantages in this respect. " Teng Xing seems to see more than the average boss. "Orders for the other side of the Pearl River Delta are about 20% this year." Rattan said.
Tengxing said that several of the lists are now in Europe. Because Europe's economic situation is not very good, they haven't decided whether to order or how much to do. But these customers say that if they place orders, they will choose Wenzhou instead of Dongguan.
Although the company does not have much problem at present, orders can still be maintained, but he is not prepared to expand production capacity. "What we are doing now is mainly two things. First, we need to adjust the staff, we will not recruit more workers, but we will cut off some technology which is not very good, recruit some mature technology, and the other thing is to open up the market and get more countries' export certification. Waiting for the next economic cycle to come. " He said.
origin
In mid year, when Mark, a representative of Guangzhou Jim La Foreign Trade Co., visited Wenzhou, he told the newspaper, "if we place an order, the volume will be larger. The enterprises in the Pearl River Delta region will fail or stop working more than Wenzhou, and there will be continuous production and shutdowns. This will not meet our demand, even if the order can not be delivered in time, that will affect our credibility, especially in this period, the consequences will be even more serious."
"Enterprises on the other side of the Pearl River Delta are not necessarily unable to operate. They are only moving faster." According to Zhou Qizheng analysis, the Pearl River Delta generally has many foreign trade enterprises, such as Hong Kong funded enterprises and Taiwan funded enterprises, and the processing of rental factories is very high. The management cost is very high. It is easy to walk away from the bad situation. Wenzhou is different. It is all "born and bred". 90% of the enterprises have their own factory houses.
This kind of inflexible situation makes Wenzhou enterprises more capable of resisting risks. "Our business is losing, but the factory is on the rise. And it is easier to get loans from the banks with their own factories, and the most worrying thing for SMEs is the capital chain tension. Teng Xing told this newspaper.
Zheng Chenai believes that one reason for the stability of Wenzhou enterprises in the Pearl River Delta is the huge "Wenzhou network". Zheng Chenai said that Wenzhou's enterprises, even the workshop type companies, have their own fixed customers and order sources. This is the special history of Wenzhou, which is the hometown of overseas Chinese. Fixed customers are basically relatives or friends who have gone out of Wenzhou before.
The enterprises in the Pearl River Delta generally processed orders from Hong Kong funded or Taiwan funded bosses. They were basically large orders in Europe and the United States. Now that the economic crisis has come, they have lost several large lists, and the enterprises in the PRD can easily go bankrupt.
Zhou Qizheng believes that the concept of order localization has been advocated by the Wenzhou municipal government in the past two years. There are also some large enterprises that do virtual operation in Wenzhou, for example. Cat chase Together with some Wenzhou businessmen who are doing business all over the world, their orders are intangible assets.
But the strength of the market has not surprised the initiative. "This crisis can promote this policy. The people in Wenzhou handed it to others before, but now they are more willing to take it back to Wenzhou. Because there are some links between them, which can reduce risks. " Zhou Qizheng said. Different orders and geographical location also make Wenzhou enterprises different from PRD.
"The Pearl River Delta business YISHION export-oriented, Wenzhou's export-oriented dependence is only about half, many enterprises are both internal and external trade." Zheng Dong accounted for nearly 60% of his domestic business. He said that the impact of this foreign trade is relatively large. The reason why its own enterprises are affected is not too serious because the domestic trade can still be stabilized. Orders for foreign trade losses are made up of domestic trade, and the Pearl River Delta flows again.
Zhou Dewen, President of the Wenzhou SME Promotion Association, said: "in the past thirty years since reform and opening up, the huge wealth accumulated by Wenzhou has also become a material basis for resisting risks." At present, Wenzhou has about 1 trillion and 200 billion fixed assets investment and 600 billion private floating capital. Wenzhou is also a place where capital flows, so the money has doubled.
start
Wenzhou businessmen once again found business opportunities, "he said." this is just the beginning. A business of about 1000 people, after 10 years of development, does not mean to die or die. This requires a process.
So next year is a real "winter". They are stable in order to preserve their strength. "Next year there will be more enterprises going down, orders will not always be absent, businesses will be less, and prices will be better." Zheng Chenai said, "but this kind of opportunity is in the future, not now."
Now, the Wenzhou municipal government is deliberate on a policy of supporting the action plan to expand the market and ensure growth. The main task is to be done by the economic and Trade Commission. The plan includes two parts, the domestic market and the international market, and is still in the discussion stage. And the person in charge of this rule is Zhou Qizheng.
Among them, the domestic plan mainly includes six aspects: encouraging the localization of virtual business, subsidizing the external publicity expenses for SMEs, subsidizing enterprises to expand the market, actively participating in various exhibitions, making e-commerce platforms for SMEs in Wenzhou, expanding the platform with local Wenzhou chambers of Commerce to publicize local enterprises and solve the bottleneck of SME loans. "This plan will not wait too long, the municipal Party committee secretary and mayor have urged several times a week. We need to take the implementation details and discuss them as soon as possible." Zhou said.
In the 2008 private enterprise dialogue on the world's top 500, Shao Zhanwei, Secretary of the Wenzhou Municipal Committee, also told our reporter: "to expand the market, we must take effective measures, put forward new strategies, and make a real move." We must work hard to seize the domestic market, support the leading enterprises in the industry to extend the production chain to promote the development of small and medium-sized enterprises, make full use of the platform role of overseas Chinese commodity cities, accelerate the integration and reorganization of enterprises, and achieve pformation and upgrading.
However, rattan said that the most effective way is to see how to solve the problem of SME loan bottleneck. He thinks the most effective way is to get money from the government and raise loans for small and medium-sized enterprises.
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