On from November 14th to 15th, Wen Jiabao, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, made a special trip to Guangdong to cheer for the Pearl River Delta.

For the enterprises in the Pearl River Delta region, the winter of this year did come early. Recently, the dramatic changes in the international economic situation have been superimposed on the recent changes in the pressure of the domestic industrial and economic environment.

Last week, a netizen's "world factory" in the "storm eye" set off a great stir, and it also made people curious about the truth of the storm and the actual state of the enterprise.

Is the straw in the financial crisis the last to crush camels, or the straws in danger?

Starting from today, this series publishes a series of reports to reveal the secret of success in coping with enterprise adversity and to comb out the laws and trends of China's manufacturing industry. The final prediction is the future role of "world factory".

The industry generally believes that the pformation of China's coastal manufacturing industry may take 4 to 5 years to complete.

At present, PRD enterprises are actively exploring these experiences, providing inspiration for China's manufacturing industry to accelerate the overall pformation.

survey

In the severe winter, it claims to have more than 2000 families.

About 2000000 people do it.

Dongguan is a microcosm.

The world at the end of last month in Houjie, Dongguan.

On the development forum, the reporter was informed about the first half of this year in Guangdong province.

Export volume was 1 billion 778 million pairs, down 11.16% year-on-year.

In addition to figures, experts estimate that nearly 1000 households in Dongguan this year.

Factories and related supporting enterprises are on the verge of collapse.

However, for the bosses in Dongguan, there are people who are worried about survival and have some fun.

In Cha Shan town, Dongguan, the reporter found a company that has just expanded the 1 production lines to 3.

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The worker's notice, a thousand yuan salary.

8~9 million pairs of small factories.

Ling Shixiong, deputy general manager, has no grey air on his face. "This is our third year. The scale of the previous two years was relatively small, and 3 months ago it was officially expanded, and now the benefits are..."

He smiled, "very good."

But the tone is implicit, "all are insiders, other people's life is not too good."

A few years of rolling, Ling Shixiong said, is currently closed in Dongguan.

There are three kinds. "The first category is malicious failure. This kind of enterprises are mainly foreign-funded enterprises such as Taiwanese capital and Hong Kong funded enterprises. Most of them are internal management which can not meet the market requirements. The financial crisis is the last blow.

Because it is foreign capital, it is very easy to walk.

The second category is enterprises that face many problems in their operation.

We do

In the operation, we should minimize the waste of inventory. If we insist on standardized operation, the inventory will not be large. However, because of the low quality of managers, a lot of enterprises will lead to a stock of up to 2%.

Profits are growing rapidly and blindly follow suit.

The survival time of these enterprises is very difficult for more than two years. "

Ling Shixiong believes that its collapse is inevitable for the survival of the fittest. "The market capacity is limited, for example, it can accommodate at most 1000.

But there are probably 3000 in recent years.

It has created many market bubbles.

Two years ago, I felt the market was in urgent need of shuffling. "

Ling Shixiong admitted that the expansion of the two production lines was "contending" from others' hands.

"The reduction of orders is a common predicament that we all face. At present, the total reduction is more than 40%, but my order is not worrying at the moment.

Customers are very stable, and long-term quality assurance has left confidence. "

"Under the existing raw material and labor costs, we can't do anything at all. Intensive production is useless. Only Vietnam and Kampuchea can connect."

"I am very glad that my scale is not big. In crisis," small "is the advantage. I turn around more flexibly and have more room for introspection.

The situation is not good. During this period, many businessmen did not dare to place big orders. Exploratory small quantities of orders were many of the thirty thousand or forty thousand pairs, and large enterprises receiving such orders often did not solve the problem, just right for me to pick up.

So his business is not only affected by the crisis, but even more "moistening".

Long Guoqiang, deputy director of the Ministry of Foreign Economic Research of the State Council Development Research Center, told reporters that from the whole world, 99% of the US economy is small and medium-sized enterprises.

Small and medium-sized enterprises have disadvantages in the face of crisis, but there are also advantages that big enterprises can not compare with. "Entry threshold is low. We can see that a small number of SMEs are dying in the crisis, while a large number of new students are more competitive.

In addition, SMEs turn around more flexibly and do not neglect their valuable experience of actively helping themselves in crisis.

Huajian group is walking a very real way of "big crocodile self rescue".

In a low-key way, we know that it is the middle grade leather in the world.

One of the largest manufacturers.

In July 19th this year, Premier Wen Jiabao came here to inspect and investigate.

Over the next few months, what is the situation of the company with more than 20 thousand employees?

Press system

The order order, next year's 3~5 month orders may be quite small, then was the real "severe winter", the most test of the business period.

Recently, we are actively seeking to build Asia in Houjie.

Asia based in headquarters

Zhang Huarong, chairman of the association and chairman of Huajian group, admitted that when it comes to orders and profits, the situation of different enterprises is different.

"Huajian, for example, is fully booked before the Spring Festival this year.

But what will happen next year's orders? It depends on the market in Europe and America, and it is estimated that the order will be less. "

Therefore, he believes that what enterprises need most now is "stability" and "stable operation without making mistakes".

In Dongguan

The circle has been fighting for 12 years, which is Zhang Huarong's advice to his colleagues for "winter".

In the most difficult time, facing difficulties, enterprises shouting their hardships, they should calm down and look at themselves, strive to tap the potential from the inside, improve the level of refined production and optimize the production process, so as to mine the profit margins hidden inside the enterprises.